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Valentin Cheval

BIDV

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©

Valentin
Cheval
®
93
24

I am a
Head of Design that specializes in Finance

a man
I have proven track record in fintech and financial sector as a designer, leading teams and working for industry leaders like Liquid Exchange, BitMEX, Bitcoin.com etc.

My experience extends to the cutting-edge world of web3, where I contributed to innovative projects like DefiMetaChain & Defichain, Birthday Research, Verse and helped rebrand projects like Memetics.

Additionally, I've played a pivotal role in traditional fintech, helping launch Gotyme Bank and leading the development of investment, stock, and crypto features.
I'm fascinated by their intricate details and the strategic thinking required to scale them effectively. This drives me to stay updated on the latest developments in the financial industry.
a man

(Vision)

|

As a designer and Rotarian, I believe in service above self. I believe being a designer is being a servant, in the most noble sense of the term; it's dedicating yourself to finding the right balance between user needs and business goals. I follow Design Thinking principles: metrics used to iterate fast and verify hypothesis. I believe in constant testing and fail fast, learn fast principles.

(I work with)

I have a strong passion for highly complex financial products

I'm fascinated by their intricate details and the strategic thinking required to use them effectively. This drives me to stay updated on the latest developments in the financial industry.

Fintech

Blockchain

Web3

What I can help for your
Business
Product
(Services)

What I can help for your
Business
Product
(Services)

01.

Website Design Website Design

Designing visually appealing, intuitive websites with seamless functionality, optimized performance, and clear navigation for better engagement.

02.

Branding & Strategy Branding & Strategy

Building impactful brands for the financial sector, from brand strategy to complete identities, helping brand leverage their brand to grow and stand out.

03.

Product Design Product Design

Designing functional financial products with a user-first approach, driving adoption, satisfaction, and positive business results.
a man cooking

My approach to design centers on open conversation and collaboration, where ideas are shaped through shared input and creativity. It's a process of working together to ensure the final result reflects a shared vision and purpose.

I have
8 years
of Experience
in
 
Fintech
Web3
Banking
Finance
field

I have
8 years of
Experience
in
 
Fintech
Web3
Banking
Finance
field

 (History)

With many years of experience in designing digital products in the fintech sector, I have a deep understanding of user needs and a knack for innovative creativity.

By choosing me, your company will benefit from intuitive, effective design solutions that are always up‑to‑date with the latest trends.

Book a meeting!

Head of Design & Brand

Full-time

BitMEX

Singapore

From

May, 2024

To

Present

Lead Product Designer

Full-time

BitMEX

Singapore

From

Aug, 2023

To

May, 2024

Lead Product Designer

Full-time

Tyme

Vietnam

From

Oct, 2021

To

Aug, 2023

Lead Product Designer

Contract

Bitcoin.com

Tokyo, Japan

From

Sep, 2020

To

Aug, 2023

Senior Product Designer

Full-time

Birthday Research

Singapore

From

Jan, 2021

To

Feb, 2022

Lead Product Designer

Full-time

Diag Laboratories

Ho Chi Minh City, Vietnam

From

Nov, 2020

To

Apr, 2021

Brand Lead

Full-time

Liquid

Ho Chi Minh City, Vietnam

From

Aug, 2020

To

Sep, 2020

Senior Product Designer

Full-time

Liquid

Ho Chi Minh City, Vietnam

From

Apr, 2018

To

Sep, 2020

Senior Product Designer

Full-time

RyukyuInteractive

Ho Chi Minh City, Vietnam

From

Nov, 2017

To

Apr, 2018

Creative Director / Co-Founder

Full-time

CLOUT Agency

Ho Chi Minh City, Vietnam

From

Aug, 2016

To

Nov, 2017

Brand Designer

Contract

The Lab Saigon

Ho Chi Minh City, Vietnam

From

Jun, 2016

To

Aug, 2016

Designer

Internship

McArnolds

Brussels Area, Belgium

From

May, 2015

To

Aug, 2015

Head of Design & Brand

BitMEX • Full-time

Crypto Derivatives and Options Exchange

- Responsible for BitMEX Design Strategy accross the product suite

- Rebranding and Repositionning Strategy for BitMEX

- Hire a team covering efficiently all our short to long term need

-Set proper brand and sub-brand strategies to cover all touch points ( Institutional, Traders, Corporate, VIP )

- Implement Design Thinking Framework

- Maintaining Employee Stickiness by working with HR to refine internal brand culture

- Integrating AI in our research & design workflow

- Championning metrics & outcomes based approach to product lifecycle and decisions using mixpanel

- Hire, manage, lead and mentor Design Team

Design Team's work led to:

- Increased Sign Ups by 90.14% from Feburary 24 to May 24

- Reduce time to start KYC flow by 18x

- Improved KYC success rate from 3.45% to 18.24% from August 23 to June 24

- Reduced errors in KYC flow by 52% from August 23 to June 24

- Increased rate of KYC to deposit page by 414.99% from August 23 to June 24

- Increased first time deposit by 231.392% from August 23 to June 24

- Increased share of time to conversion 5-10 minutes from 19.1% to 28.2% from March 24 to June 24

- Increase in Order creation by 133.529% from August 23 to Peak in May 24

- Increased in DAU by 118.96% in Q2 24

- Increased retention rate by 54% from August 23 to June 24

(What do I bring you?)

Deep Understanding of
trading and finacial products
retail and institutional client
brand and positioning
business
Strong Experience
working directly with engineers
working directly with C-Suite
business development

Socials

LinkedIn
Dribbble
Twitter/X

Text me

Email
WhatsApp
Telegram

Got a project in mind?

Let's make something happen together

hello@
valentincheval.
design
hello@
valentincheval.
design

Valentin Cheval ® 93 24

I am a
Head of Design that specializes in Finance

a man

I have proven track record in fintech and financial sector as a designer, leading teams and working for industry leaders like Liquid Exchange, BitMEX, Bitcoin.com etc.

My experience extends to the cutting-edge world of web3, where I contributed to innovative projects like DefiMetaChain & Defichain, Birthday Research, Verse and helped rebrand projects like Memetics.

Additionally, I've played a pivotal role in traditional fintech, helping launch Gotyme Bank and leading the development of investment, stock, and crypto features.

I'm fascinated by their intricate details and the strategic thinking required to scale them effectively. This drives me to stay updated on the latest developments in the financial industry.

a man